Service Bay to Runway: RED

Renowned Event Designs recently worked with a client to turn a luxury car dealership into a fashion runway. It was such a bold idea, but of course RED’s Team was ready to tackle it.

The challenge

The client wanted an upscale runway experience that matched the sophistication of the vehicles. RED had to keep the integrity of the building so functionality could remain.

Before:

Solution

RED completely transformed the space by draping every inch of the building, and we mean every inch! We built a custom runway inside the service bay and added chandeliers throughout the showroom.

For the entertainment portion of the night, RED provided stage lighting as well as a draped backdrop which offered a great presentation area.

After:

The dealership was unrecognizable by the time we finished. It became an immersive, high-fashioned event that left guests truly impressed.